According to the users, PC is an inappropriate form of media for verbal interaction because users are generally not used to talking to computers.

Some users even expressed concerns with storage space on laptop, wanting to uninstall Cortana for extra space. Furthermore, if users want to use Cortana on their phones, 365 Office account is needed to connect Cortana on iPhone. However, according to the tweets, such process limited users’ access to Cortana because users often have difficulties with connecting Cortana on iPhone to 365 account.

In addition, some users pointed out that there is no social influence to use Cortana because none of their acquaintances use Cortana on regular basis.